In the movie 127 Hours , a mountain climber amputates his own arm after getting it stuck in a boulder. That's cool, but not really applicable to most people's lives. So the marketing manager wants it punched up a bit. He wants clicks--lots of them. There are common word formulas for web ads to get precisely that.
For a Photoshop contest, Cracked readers retitled 37 famous stories , including novels and movies in order to boost web traffic. They include Ayn Rand's Atlas Shrugged , The Curious Case of Benjamin Button, and Oscar Wilde's The Picture of Dorian Gray.
37 Famous Stories with Clickbait Titles
