To promote Salta Beer, the ad agency Ogilvy Argentina designed a tooth implant that functions as a bottle opener. It then had a dentist screw the implants into the jaws of three rugby players who had lost teeth in action.
They are totally effective. In fact, we should get bottle openers on both sides of our mouths so that we can open two bottles at the same time!
-via Foodiggity
Rugby Players Have Missing Teeth Replaced with Bottle Openers